What is Cooler Certified?

WE know global warming is getting worse, as are its effects. Too few companies and governments are taking real, measurable action, yet the consequences for this and future generations are worsening.
But our customers understand the importance of acting with urgency and precision--like you, they feel compelled to do their parts, and like you know your customers will care.
We're here to help. That's why we created Cooler Certified--to make it easy and affordable for your business to take real, measurable action, and to help you show it.
We estimate your carbon footprint, then give you a firehose to put out your part of the fire. You'll cause real reductions by buying and retiring traceable emissions permits from regulated markets equal to your emissions. That prevents fossil fuel power plants and major industrial polluters from using them, forcing them to reduce emissions.
Do that and earn the Cooler Certified Emissions Badge to let everyone know. Add it to all of your marketing to boost trust and credibility with the vast majority of the buying public, very possibly increasing sales and retention (we're working on ways to measure this).
Boosting Energy Efficiency and Environmental Programs
By joining the Cooler Certified program, you not only neutralize your emissions but also contribute to a collective effort to fight global warming, and improve energy efficiency in participating states: proceeds from the sale of permits go to the participating states for state-based energy efficiency and renewable energy and environmental programs.

How It Works
Measure
We start by automatically measuring your estimated carbon footprint with our science-backed, Greenhouse-Gas (GHG) -compliant, automated carbon calculator. Over 75% of a business's emissions occur outside of your control (known as Scope 3 emissions), which makes it expensive and difficult to track and measure. Cooler developed an Economic Input-Output Life Cycle Assessment (EIO-LCA) model to estimate your emissions, which is the most accurate way to measure your carbon footprint.
Neutralize
Once measured, we help you neutralize your emissions through our automated, tangible, measurable approach: by pooling the efforts of all our customers, we purchase emissions permits that reduce the overall allowable emissions in the capped markets. It's almost like having a lever you can pull to lower emissions at power plants.
Eliminate
After we purchase the emissions permits, we retire them so they can't be used, and give you the traceable permit identification numbers in service of transparency. And just like that, you've reduced carbon emissions and have earned the Cooler Certified Emissions Reduction badge.
Join a Growing List of Climate Pioneers
Together, we can create a cleaner, more sustainable future. By joining Cooler Certified, you not only demonstrate your commitment to environmental responsibility and help lead the way in reducing global carbon emissions, you're joining a group of businesses pooling their resources to turn our drops into rivers and oceans of impact.